SIGNAL JAM — brayzart

BRYCE YZAGUIRRE

Hello world! My name is Bryce Yzaguirre, I am a graphic designer and illustrator. I am a graduating senior, attending Mississippi State University, pursuing a BFA with a concentration in graphic design.

My design interestes include, but are not limited to, motion graphics, advertising, and branding. At the bottom line, I am commited to sense making from the mysterious. exploring the unkown and discovering something new and excting from it. I have always strived to push my design work in exciting new directions, constantly observing raw data and the world around me, filtering it through my own unique creative lens.

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RESUME

SIGNAL JAM PROJECT

[2024]

RESEARCH PUBLICATION / DATA VISUALIZATION

SOFTWARE & TOOLS:

INDESIGN
BLENDER
TOUCHDESIGNER
P5LIVE
PRINTMAKING
PHOTOSHOP
ILLUSTRATOR
BOOK BINDING

The Signal Jam Project began as an experiment to push back against the pervasive flood of advertisements saturating our daily lives. Ads, once merely occasional interruptions in our digital landscape, have evolved into a constant assault on our attention. The Signal Jam Project draws inspiration from the concept of “jamming,” a term typically used to describe radio interference. Where deliberate disruption fractures communication, and applies it to the world of advertising. The goal of Signal Jam is to disrupt this unrelenting stream, offering a stark reminder of the toll ad exposure takes on our mental space.

This book explores the origins, methods, and outcomes of The Signal Jam Project. It delves briefly into the history of advertising, examines the psychological impact of ad saturation, and details the processes and design tools used to visualize the data collected through research. It also documents an experimental design gallery. The book serves as a record of the data visualization process, responding not only to my own experiences with ad exposure but also to those of others. Through surveys, data research and collection, creative coding, TouchDesigner, 3D modeling, poster creation, and other design tools, this project employs diverse methods to investigate the impact of advertising. Designed with a deliberate
contrast between simple aesthetics and chaotic, overwhelming visual content, the book reflects the uneasy balance between simplicity and the sensory overload of modern advertising. It invites readers to reflect on their own experiences with advertisements by looking back at ourselves and asking this critical question:

How deeply have ads invaded our lives,
and how do we reclaim that space?

CHECK OUT THE FULL BOOK HERE!

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